Web site with a high bounce rate
Bounce rate is the percentage of visitors who leave your site without seeing other pages, except that in which they originally entered. The higher your bounce rate is, it is worse for your site.
What could be some reasons for the high bounce rate?
One reason may be poor keyword selection. In other words, your visitors do not find what they are looking for. They have entered into your page, but it does not meet their needs.
Another possibility is that the page with a high bounce rate has what the visitor is looking for, but it is not well arranged and it is difficult to find it. Then, visitors will still leave the page and your site.
A third possibility is poor navigation. After having finished his work on a page, the visitor is given the choice. Does he leave the site, does he look around? If your site has bad navigation, this will make the visitor leave your site. It is good idea to have a related posts links at the end of the page.
Fourth reason for high bounce rate could also be bad website design. The design is definitely not everything, but still shoud not be very ugly and repulsive. This will lead to disrespect and a bad impression from the standpoint of the visitor. He will leave your site.
These were some of the most important reasons for high bounce rate.